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Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand: it melds all aspects of the marketing communication from advertising, sales promotion, direct marketing, to social media – so that all work together as a unified force.
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Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).
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Integrated marketing is a holistic approach to marketing that includes all general communication and promotional disciplines including branding, advertising, design, digital and communications. An integrated agency has distinct skill sets that can be combined to produce better and typically,
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What is Integrated Marketing? While the general concept is as old as corporate communication itself, the first formal definition hails from the late 1980s. In his landmark book Integrated Marketing Communications, Don Schultz (a professor at Northwestern University) formulated a strategy to bring all brand-related communications under a single roof.
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