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Logo Design – Less is More. The 1971 version, which was designed by Raymond Loewy and is still in use, has dropped its brand name as ‘shell’ is an English word that gets lost in translation in an international market. In short, the art of logo design illustrates the design concept "Less is.
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Consider using kuler.adobe.com to create smart color schemes.. In Logaster, set your preferred color by pasting its HEX code into the relevant field during editing. Or you can use your selected color filter in Step 2 of your logo design process (click on “Change parameters”).